What I found particularly interesting is that they are not only putting out advertisements around the issue; they are also incorporating anti-bullying themes within the scripts of their television shows. Here are some sample clips I found:
Show Name: "Austin & Ally"
Show Name: "Girl Meets World"
I know that public health professionals have varying views on Disney as a whole (for example, some take issue with Disney's employment practices and affiliation with "The Other NRA"), and I am in no way trying to endorse them as a perfect company. And then, of course, there is the general philosophy (and evidence) that TV-viewing is not a particularly healthful behavior. (For more on that, see here, here, and here.)
But given the reality that kids watch an average of 4 hours of television per day, I did want to share this one cool instance of public health social messaging making its way into mainstream media. I am thankful they are attempting something worthwhile through this campaign.